Stephen Boroda

Great to meet you!

I Help You Connect Better With Others
By Communicating On Their Wavelength
Instead Of Yours


I Help You To Combat Loneliness
By Forming Deep Connections With others
Who Think & Behave Very Much Like You

Connect Better With Others

Why is it that some people just drive us crazy?

Do you have someone in your life that - let’s be honest - you find an absolute pain in the neck to be around, yet you need to interact with that person regularly?

Perhaps it’s your boss. Perhaps it’s your employee. Perhaps it’s your colleague.

Perhaps it’s your client - or your lawyer, accountant or financial advisor.

Perhaps it’s someone who you would truly benefit from having as a client.

Perhaps it's a parent or an adult child.

Perhaps it's even your romantic partner.

Whenever you need to interact with this person, you need to be on your absolute best behaviour to avoid saying something totally inappropriate to them.

Every so often, despite your best efforts, something slips out of your mouth that you regret immediately and that just worsens your relationship with this person further.

Sometimes just thinking about this person keeps you awake at night - quite literally.

Have you ever thought why this might be?

Did God or the Universe just place this person in your path to test your patience?

Stranger still, not everyone seems to think as negatively about this person as you do. Some people actually love and respect this person greatly.

Allow me to begin to answer this question for you.

You have so much trouble relating to this person whilst others do not share your struggle because not everyone relates to the world and other people in the same way as you do.

In fact, people relate in four different ways, each determined by a combination of two factors. 

25% of the world's population typically thinks and behaves almost entirely differently from you.

Welcome to iMA!


Combat Loneliness

Why is it that We Can Feel So Lonely, Even When We Are Surrounded By People?

According to Daria Leshchenko, a successful mentor and business leader who featured in Inc. Magazine's 200 Female Founders list in 2023, we can feel lonely both when we are by ourselves and when we are surrounded by other people.

She lists four quite different reasons:

• We have been judged and misunderstood;

• We hide our true selves;

• We feel insecure about ourselves;

 We refuse to give people a chance.

When I read Daria Leshchenko's list of reasons, I was taken aback. Why? Because each of the four reasons is most typically true for one of the four iMA styles!

Welcome to iMA!

iMA Banner

What is iMA?

iMA is a simple, colour-based language, that provides a way to observe, understand and deal with differences, enabling people to communicate and connect with others on their wavelength.

I first found out about iMA from my brother Ashley. When I realised just how beneficial iMA could be to my own areas of interest and expertise, I too applied to become an Accredited iMA Practitioner.

I was personally trained by iMA creator James Knight. It was a truly delightful and eye-opening experience.

iMA has been used to help match the right people with the right roles in organisations and businesses, to aid career choice, to make schools and teachers more effective, to improve internal communication in businesses and organisations, to promote a higher standard of customer service, to resolve disputes, to facilitate civilised marital separations, and to assist people to find the perfect life partner (so as to reduce the chances of them needing a separation).

As an iMA Practitioner, I am not alone. I am part of a community of experts with a wide area of expertise who are all using iMA to help themselves and to help others be, do and live better - making life easier, happier, more productive and more meaningful.


What Drew Me To iMA

iMA’s philosophy is a noble one: “If you can make a person like themselves better, they will love you.”

Throughout my 25-year long career as an educator and a rabbi, I have had one primary focus: to enable people to enrich their lives.

My aim has always been to inspire and to educate, to give people the tools to participate more fully in communal life and to bring out the best in them.

I am also there to make things feel possible or easier when times are tough and to help celebrate the good times.

I'm a High Yellow - Stephen Boroda


Good communication has never been more important

We are living in exciting but challenging and increasingly turbulent times. With all the emphasis on the digital world, it is important not to overlook the most important skill of all: how to communicate and connect with people.

I had to learn the hard way that “love your neighbour as you love yourself” does not mean to treat others how you would want to be treated, but rather to treat others how THEY would want to be treated.

That is a key iMA principle. The best way to make yourself understood is to first understand how the other person will best hear your message.

Asking and answering the question “What Colour Are They?” enables you to predict how they are most likely to respond best.

How much easier might life have been if we had only learned this earlier and been given the skills to put this into practice!

How many arguments could have been avoided?

How many misunderstandings and how much heartache could have been prevented?

iMA is truly transformative.

If you learn with me, you can expect me to impart some of my accumulated wisdom to you and do my utmost to make iMA work for you - enabling you to like yourself better and to enrich your life.

my proven system

iMA is perfect for you if:

You have difficulty relating to someone
important in your life OR
you are suffering from loneliness
Not communicating effectively is causing you emotional or financial harm
You are prepared to invest some time understanding how to connect better  with others
You are open to modifying how you relate to others
You care about how others see you
You want to explore your areas of brilliance

iMA is NOT for you if:

You have no difficulty relating to anyone important in your life
OR not connecting effectively is causing you no emotional or financial harm
OR you have difficulty communicating effectively but you are not prepared to invest the time to understand how to connect better with others
You are not open to modifying how you relate to others
You don't especially care how others see you
You are not interested in  your areas of brilliance

What Some People Are Saying ...

"Stephen is a man of integrity, high principles and learning who is at heart a 'people person'."

Michael Krape

Michael Krape, Public Relations Consultant, Melbourne, Australia

“I fell in love with the simplistic way iMA can be used. I can use it in seconds, not years.”

Philip Hitchen, Managing Director, Manchester, United Kingdom

A Great Place To Start

free & instant

Uncover the secret to effective communication foster deeper, more meaningful connections

Turn that "difficult person" into a valued colleague

Resolve family conflicts

Break free from unhealthy social isolation

Get it today, it's free!

What Colour Are You?

The first step to making iMA work for you is to know the answer to that all-important question: “What Colour Are You?”

Complete my short, free iMA questionnaire by clicking on the link below.

Stephen Boroda

I am excited to be a resource to help you learn about iMA and to apply iMA’s principles to your life, making your life easier, happier, more productive and more meaningful.

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