Great to meet you!

Do you have someone in your life that - let’s be honest - you find an absolute pain in the neck to be around, yet you need to interact with that person regularly?

Perhaps it’s your boss. Perhaps it’s your employee. Perhaps it’s your colleague.

Perhaps it’s a fellow member of the board of management of a volunteer organisation - a club, a church, a synagogue, a mosque, the scouts, a charity - or a political party, pressure group or political action committee.

Perhaps it’s your client - or your lawyer, accountant or financial advisor.

Perhaps it’s someone who you would truly benefit from having as a client.

Perhaps it's even your romantic partner or an adult child.

Whenever you need to interact with this person, you need to be on your absolute best behaviour to avoid saying something totally inappropriate to them.

Every so often, despite your best efforts, something slips out of your mouth that you regret immediately and that just worsens your relationship with this person further.

Sometimes just thinking about this person keeps you awake at night - quite literally.

Have you ever thought why this might be?

Did God or the Universe just place this person in your path to test your patience?

Stranger still, not everyone seems to think as negatively about this person as you do. Some people actually love and respect this person greatly.

Allow me to begin to answer this question for you.

You have so much trouble relating to this person whilst others do not share your struggle because not everyone relates to the world and other people in the same way as you do.

Welcome to iMA!

iMA is a simple, colour-based language, that provides a way to observe, understand and deal with differences, enabling people to communicate and connect with others on their wavelength.

I first found out about iMA from my brother Ashley. When I realised just how beneficial iMA could be to my own areas of interest and expertise, I too applied to become an Accredited iMA Practitioner.

I was personally trained by iMA creator James Knight. It was a truly delightful and eye-opening experience.

iMA has been used to help match the right people with the right roles in organisations and businesses, to aid career choice, to make schools and teachers more effective, to improve internal communication in businesses and organisations, to promote a higher standard of customer service, to resolve disputes, to facilitate civilised marital separations, and to assist people to find the perfect life partner (so as to reduce the chances of them needing a separation).

As an iMA Practitioner, I am not alone. I am part of a community of experts with a wide area of expertise who are all using iMA to help themselves and to help others be, do and live better - making life easier, happier, more productive and more meaningful.

iMA’s philosophy is a noble one: “If you can make a person like themselves better, they will love you.”

Throughout my 25-year long career as an educator and a rabbi, I have had one primary focus: to enable people to enrich their lives.

My aim has always been to inspire and to educate, to give people the tools to participate more fully in communal life and to bring out the best in them.

I am also there to make things feel possible or easier when times are tough and to help celebrate the good times.

We are living in exciting but challenging and increasingly turbulent times. With all the emphasis on the digital world, it is important not to overlook the most important skill of all: how to communicate and connect with people.

I had to learn the hard way that “love your neighbour as you love yourself” does not mean to treat others how you would want to be treated, but rather to treat others how THEY would want to be treated.

That is a key iMA principle. The best way to make yourself understood is to first understand how the other person will best hear your message.

Asking and answering the question “What Colour Are They?” enables you to predict how they are most likely to respond best.

How much easier might life have been if we had only learned this earlier and been given the skills to put this into practice!

How many arguments could have been avoided?

How many misunderstandings and how much heartache could have been prevented?

iMA is truly transformative.

If you learn with me, you can expect me to impart some of my accumulated wisdom to you and do my utmost to make iMA work for you - enabling you to like yourself better and to enrich your life.

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A Great Place To Start

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The first step to making iMA work for you is to know the answer to that all-important question: “What Colour Are You?”

Complete my short, free iMA questionnaire by clicking on the link below.

I am excited to be a resource to help you learn about iMA and to apply iMA’s principles to your life, making your life easier, happier, more productive and more meaningful.

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